澎湖民宿.夏天來了民宿: [澎湖民宿。夏天來了民宿] Kodak's Magic Marker

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2009/04/09 第24期 訂閱/退訂∣看歷史報份

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本期索引：

	本週課文介紹	Kodak's Magic Marker Who Are You Calling Old? Customer-Centric Sales
	英語達人	英語達人
	Vocabulary Focus	in-your-face, liability, emblematic...
	活動快遞	促銷商品

Kodak's Magic Marker

TECHNOLOGY / 2009 April 13, 14

A virtually invisible way to fight counterfeiting

神奇的柯達無痕隱形科技

讓仿冒無所遁形的隱形科技

When you buy counterfeit goods, you support child labor, you support drug trafficking, and you cost your city $1 billion in lost tax revenue," blared the iconic Kodak Jumbotron in New York's Times Square [last] summer. It was a sign that Eastman Kodak was bringing a proactive, in-your-face attitude to its entry into the anti-counterfeiting market, a field where business is usually conducted in whispers…

Who Are You Calling Old?

SOCIETY / 2009 April 15, 16 At what age does a person really become "elderly"? 你在說誰老啊？幾歲才算「老」?...


Customer-Centric Sales
SPEED REVIEW / 2009 April 17, 18 Making a sale …the new way 以客戶為中心的銷售行銷有新招... [詳全文]

英語達人

Q1: solicit (v) a) request b) sell c) experience d) shout Q2: indelibly (adv) a) genuinely b) angrily c) permanently d) forgetfully 解答請至《活動快遞》

in-your-face, liability, emblematic...

in-your-face (idiom) shocking or annoying in a way that is difficult to ignore 挑釁的；明目張膽的 Many people do not like this store because they think the salespeople are too in-your-face. liability (n) the responsibility of a person, business or organization to pay or give up something of value 責任；義務 Paul was in a car accident two months ago. Now he has to pay more money for car insurance because he is a greater liability. emblematic (adj) representing a particular person, group or idea 象徵的；具代表性的 Bob's expensive car is emblematic of how much money he makes. conjure up (phr v) to make a picture or idea appear in someone's mind 使浮現腦海；映入眼簾 When Peter went back to the city where he was born, it conjured up memories of when he was a child. stereotype (n) a fixed idea that people have about what someone or something is like, especially an idea that is wrong 刻板印象 Many Americans think all Asians look and act the same. This is one example of a stereotype that isn't true.